Challenges As with the implementation of any technology, companies can expect to face some obstacles during the process of adopting and using AR and VR. One is to find out exactly how these newer technologies fit into existing processes.
"We are still in the development stages in terms of adoption," says Llamas. "There are a lot of companies dealing with things like 'We don't know what we don't know'." Among the questions they need to answer are: which platforms to use, how to integrate these platforms with back-end servers, which hardware to invest in now and in the future, which software is available and which may be more interesting for the company's needs, and how corporate mobility will fit that.
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“Add any and all safety regulations to this, and the task becomes even more difficult”, points out Llamas. “So it's no surprise that some companies are reluctant to move forward with AR / VR mobility environments. That is why we have seen pilot projects and implementations at an early stage, so that companies can better understand how they (the technologies) work. ”
In addition, Augmented and Virtual Reality technology and its markets still need to mature before it can become a developed component of mobile infrastructure or corporate strategy.
In particular, the market for so-called “head-mounted displays” (HMD, device with a screen worn on the head) is still immature and variable, and some companies that have adopted the technology at this early stage have already been impacted by the volatility of the product that comes with the market immaturity, says Taylor.
“This confusion will continue to be an aspect of this recent market at least in the near future, so companies must move forward with that in mind. Contingency plans for hardware replacement are a basic component of a good practice approach ”, explains the analyst.
In addition, “the hardware is poor, the isolation - especially in the case of VR - makes prolonged use of technology difficult, and in positions with direct contact with customers the use of headsets, or even pointing a cell phone at someone, is perceived as something invasive or strange, ”warns Jackson. “